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There's a basic application process behind getting into a casting call. Keep your mail-in package simple: just a headshot, cover letter, and resume. Make sure to put your name on your headshot, so the casting director isn't forced to flip through pages to remember your name. The cover letter should be brief. Introduce yourself, highlight part of your resume, and give them a reason to see you. You can always try to send something crazy to seem creative, but they might just remember the crazy part and forget all about the creative. It's best to stay professional.