April 11, 2008, Newsletter Issue #111: Press and Publicity for Actors

Tip of the Week

If you're just starting out as an actor, is it worth it to hire a publicist? Probably not. Unless you've just completed a major project such as your first feature film, the best bet is to keep your publicity confined to mailings to industry professionals. However, if you do have a major announcement to make, it's not a bad idea to hire a PR writer to write up a press release. Press releases are a great way to get news out about advances in your career. Publicists who specialize in promoting actors are relatively easy to find on the Internet. There's a good chance, too, that your press releases will be distributed online as well, through such newswire services as PRWeb and iNewswire.

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Linda Handiak